Powell Creative is an award-winning advertising and graphic design firm in Nashville Tn. Specializing in branding and graphic, website, email marketing and advertising design.

When was the last time you thought about ‘your’ brand? It’s amazing how often brands are neglected, and we all know the old saying, ‘If it’s not broken, don’t fix it.’ Well, just because you feel your brand isn’t broken doesn’t mean it can’t be better… and more relevant in today’s marketplace.

Below are questions you should ask yourself about how your brand stacks up. Of course, you can call us and we can review these questions about your brand together.

20 QUESTIONS TO CONSIDER ABOUT YOUR BRAND’S RELEVANCE IN TODAY’S MARKETPLACE:

1. How would you describe your services and/or products?
2. How has your products or services changed over the years?
3. What are the long-term goals of your company?
4. Who is your target audience?
5. Who is your emerging audience?
6. What feeling or emotion should your logo communicate? What does your logo stand for?
7. Where are you using your logo? Print, web, outdoor, an avatar?
8. Does your logo pre-date the web? If so, it might be time to refresh it.
9. If you’re in need of a new logo design, what do you feel it needs to convey?
10. Do you have any color preferences, or existing brand colors?
11. Does your company colors evoke emotion?
12. Have new competitors infringed on your monopoly?
13. How are you different from your competitors?
14. Is your tagline still relevant today?
15. How about your descriptor?
16. What key words or phrases best describe who you are?
17. If you were to Google your key words or phrases, would they lead to your website?
18. Do you know what SEO stands for?
19. Do you have a Social Media plan?
20. Are you engaging with your customers?

If you’re not thinking about your brand, who is? Contact us today and together we’ll examine all aspects of your brand and provide you an analysis.